Put your business on the road. In more ways than one.
Lettering with your name and number. A printed section of graphics. Or a full wrap across every outward-facing painted panel. Here is how they compare.
- Up to 70,000
- 72 hrs
- 14 days
- $0
Different options, for all budgets
Still viewLettering & decals
Starting at $999
Your name on the road, the paint still in view.
What's included
Two applied cut-vinyl colours on dominant factory paint. Both sides and rear.
- Both sides and the rear
- Up to two standard cut-vinyl colours
- Printed hood emblem on pickups
Priced to your vehicle
Get a Free QuoteExample illustration · 3D render
Still viewPartial wrap
Starting at $1,500
A printed section of graphics, upper cab and hood factory colour.
What's included
Rear doors and aft cargo sides; forward cargo, cab, hood and roof retain factory paint.
- Custom printed graphics, matte or gloss
- Your identity built into the design
- Upper cab, hood and roof keep their factory colour
Priced to your vehicle
Get a Free QuoteExample illustration · 3D render
Still viewFull wrap
Starting at $3,000
Every outward-facing painted panel.
What's included
All outward-facing painted body panels including cab, hood and roof. Glass, trim, lamps, tires and jambs excluded.
- Cab and hood included
- Matte or gloss finish
- Ceramic coating on the finished film
Priced to your vehicle
Get a Free QuoteExample illustration · 3D render
Shown with the roof add-on
Estimate your wrap's impact.
Explore potential exposure and return with numbers you can adjust.
Your wrap, in numbers.
Use your quote or a planning amount.
Approximately 30,000 impressions per day.
Estimated impressions over 5 years
54.8M
54,750,000 impressions
Wrap cost per 1,000 impressions
$0.07
Estimated impressions. Actual exposure varies by location, routes, traffic and vehicle visibility.
Compare the annual ad spend.
Estimated annual cost for comparable impressions.
Billboards
$39K
49× the annualized wrap cost
Radio
$88K
110× the annualized wrap cost
Online display
$548K
684× the annualized wrap cost
Print ads
$216K
270× the annualized wrap cost
Compared with $800 per year for the wrap, spread over 5 years. Media comparisons use fixed CPM rates; actual costs vary by market and campaign.
How we calculate
The estimate uses a calculation rate of 600 impressions per mile, 365 days per year and your selected years in use. Impressions include repeat exposures and do not represent unique viewers. Years in use is your planning period, not a film-life warranty.
Impressions = daily miles × 600 × 365 × years. Wrap cost per 1,000 impressions = wrap cost ÷ total impressions × 1,000.
Annual media cost = estimated annual impressions ÷ 1,000 × the comparison CPM. The ratio compares that cost with wrap cost ÷ years, using unrounded values.
- Billboards
- $3.56 CPM
- Radio
- $8.00 CPM
- Online display
- $50.00 CPM
- Print ads
- $19.70 CPM
CPM means cost per 1,000 impressions. The fixed comparison rates are used for this calculation and are not a quote for a specific campaign. Equal impression counts do not imply equal audiences or outcomes.
What would extra work be worth?
Enter profit after job costs and extra jobs you attribute to the wrap.
Estimated return on wrap investment
2,471%
Over 5 years, after subtracting the wrap cost
- Extra profit per year
- $18,000
- 5-year profit before wrap cost
- $90,000
Estimates are based on your inputs. Actual returns vary by business, market and customer response.
How we calculate
Annual extra profit = profit per job × extra jobs per month × 12. Total extra profit = annual extra profit × years.
ROI = (total extra profit − wrap investment) ÷ wrap investment × 100.
Profit per job is after the cost of delivering each job. Extra jobs are entered by you; they are not predicted from impressions. The calculation applies the same monthly result throughout the selected period. It does not adjust for taxes, financing, discount rates or later wrap replacement costs. Years in use is a planning assumption, not a warranty.
Zero extra jobs produces a −100% return because the wrap cost has not been recovered. Negative returns remain visible.
Why Fleet Herald Beats the Old-School Way
See how our 100% in-house Canton process outperforms traditional sign shops and third-party brokers.
| Traditional / Broker | Fleet Herald | |
|---|---|---|
| DESIGN PROCESS | $299+ design deposits, $400 vectorization fees, and blurry prints from low-res images. | $0 Design Fees, $0 Vectorization Fees & Free HD Image Sharpening + 72-Hour Proof Turnaround |
| COST TRANSPARENCY | Hidden fees, surprise pre-install cleaning surcharges, and variable quotes. | 100% Transparent, All-Inclusive Pricing (Zero hidden fees, ever) |
| OVERALL TIMELINE | 4 to 6 weeks of downtime while vehicles sit idle. | 14 Days or Less from Proof Approval to Road-Ready Delivery |
| MATERIALS & PREP | Unspecified vinyl grades applied directly over road grime and surface tar. | Premium 3M Cast Film + Detailing Decontamination Prep (Iron fallout extraction & surface claying) |
| QUALITY & WARRANTY | Outsourced subcontractors with legally disclaimed installation liability. | Our Own Installers, Never Subcontracted + 1-Year Local Workmanship Warranty |
| CUSTOMER EXPERIENCE | Out-of-state brokers, offline delays, and zero direct accountability. | Single-Source Canton Accountability + Live SMS Progress Updates & Secure Lot Staging |
Pick the coverage. We price the vehicle.
3M Automotive Films Authorized Dealer · Est. 2018